A comeback without a digital plan may turn out to be futile.
Men and women from mofussil India are buying designerwear either on their laptops or their cellphones.
Here's how India's most successful film star goes about his work.
'We have a common way of looking at the world, a common way of thinking, and a common set of values that predispose us to be partners. And our interests overlap greatly,' Dr Ashton B Carter, America's next defence secretary, told Aziz Haniffa/Rediff.com in an exclusive interview.
'Thirty years ago, if you walked into a chawl, there would be three TV sets in 30 houses. Today, you'll see TV sets in all 30 houses. So the viewers have increased, but of a certain strata. Sadly, the educated and upper classes have stopped watching TV shows because of the availability of the Internet.' Balika Vadhu writer Gajra Kottary tries to explain to Ronjita Kulkarni/ Rediff.com where Indian television is going wrong.
'When he first came to office, my belief is that the PM's reading of the landscape was that, with a vanquished Congress and fragmented Opposition, he was looking at least at two terms in office. This reading perhaps allows for a more cautious, gradual approach.' 'It was only a matter of time before the government was forced to come face-to-face with a serious corruption scandal. This is not a commentary on the BJP, but a statement about India's political economy.' 'There is growing concern about the government's commitment to freedom of expression, religious tolerance, and an independent civil society. Thus far, the positive movement on strategic and economic matters has crowded out these concerns, but they are lingering beneath the surface.'
A unique start-up in India is helping the differently abled find their match.
Over Dosas in Mumbai, Oscar winner Megan Mylan tells Vaihayasi Pande Daniel why she chose India and girls empowerment as the subject of her new documentary.
'Love yourselves. Embrace all that this life has in store for you, let your heart be as deep as the deepest ocean and as wide as the farthest horizon.' Beautiful words from Shah Rukh Khan.